Hi!
I'm Belén Ardiles.

This journey began, when I was still in high school: I was passionate about collecting flyer designs of nightclubs. I was beginning to have a faible for visual design without even knowing it. Subsequently, I pursued a Bachelor's degree in Communication Sciences because I wanted to have a broader understanding of media and to write a book (a dream I still hold dear).

Mastering digital media and methodological skills to convey creative messages effectively, I learned how to mediate between audiences and media, further shaping my persuasive communication skills.

To me, being a UI/UXer goes beyond simply being "the creative within a company." It's about being the bridge between users and business needs. This way, I’m able to combine my passion for visual design with my communication expertise to create meaningful digital experiences.